18hrs
a week of leadership time goes to admin
Which is to say: it arrives on your desk. Every hour an executive does not spend on scheduling is an hour someone else spent, and that someone is you.
Indicative market range, 2026
Early beta Free for assistants while we build
You already are the assistant.
This is how you cover three of them.
Donna drafts the overnight triage, the pre-reads and the follow-ups you are chasing at seven in the morning. You do the part only you can do — read the room, make the call, put your name on it. You are the reviewer. Nothing goes out that you have not seen.
Built on the NEWT platform
Business phone
Business-grade internet
Canadian-owned carrier
Data stays in Canada
- 3+ Executives one assistant can carry properly, once the drafting stops being yours
- 0 Words that leave without you reading them. You hold the line, not a desk in another building
- 15yrs Built by a senior EA who still does the job, not by a product team who watched one
DONNA
Drafts · you review · you send
Start here
What would Donna take off your desk first?
Six questions, about ninety seconds. Every assistant is drowning in something slightly different. This works out which part of your week we would hand over first, and where we would set the line on day one.
YOUR DESK · 6 QUESTIONS
Answer honestly. Nobody here is your manager.
There are five ways this usually goes wrong, and most assistants are certain they have one of them and turn out to have another. Your result comes with the settings we would recommend in week one.
1 of 6
EA-TR
YOUR MATCH
WHAT SHE DRAFTS IN WEEK ONE
WHERE WE WOULD SET THE LINE
ALSO STRONG FOR YOU
The question you actually have
“Is this the thing that replaces me?”
Every assistant reading this page is asking it, so we will answer it before anything else.
THE SHORT ANSWER
No. It replaces the second and third hour of your morning.
Here is the honest version. An agent can draft. It can sort a pile, assemble a pre-read, write the twelve replies you would have written and chase a commitment until it closes. That work is real and it is a large part of your week, and none of it is why you were hired.
What it cannot do is know that this meeting can move and that one ends a relationship if it does. It cannot tell that a message which reads as routine is not. It cannot hold fifteen years of context about the people in the building, and it cannot put its name to anything, because it does not have one.
That is the part that is yours, and it is the part that makes the drafting safe to use at all. Donna is only usable because someone with your job is reading the output. Take the assistant away and you have exactly the confidently wrong email that gets these tools banned.
We built this to be held by an assistant, not to be pointed at one.
The case
The role kept growing. The headcount did not.
You are supporting more people than the job was scoped for, the follow-ups are what slip first, and nobody is coming to help. That is a capacity problem, and capacity is the one thing software is actually good at.
40%
of agentic AI projects will be scrapped by 2027
Not because the models fail — because nobody supervises them. Which is worth knowing, because supervision is a job you already do, and it is the job that makes the rest of this work.
Gartner, agentic AI forecast
15yrs
at the desk, by the person who built this
Donna was not designed by a product team who interviewed an assistant. She was designed by one, for her own desk, and every default in her comes from a week that went badly first.
Our own, first-hand
OPTION ONE
Ask for another pair of hands
Budget you will probably not get this year, a hiring process you will run yourself on top of the job, and then someone to train while you are already underwater. Six months before it helps, if it is approved at all.
OPTION TWO
Use a chatbot on your own
Fast, cheap and genuinely useful — and every word it writes still has to be read by you before it goes anywhere. A tool that drafts with no structure around the reading just moves your evening rather than shortening it.
Donna is the third option. Agent speed on the drafting, with the reading built into how it works — and you are the one doing it.
The market figure above is an indicative range from published 2026 research, not a performance guarantee; we will send you our sources if you ask. The Gartner forecast is public. The fifteen-year figure is our own.
The split
She drafts. You decide. Nothing moves without you.
This is the whole product in one table. Every row on the left arrives already written; every row on the right is still yours, and stays yours.
| The work | What Donna does with it | What stays yours |
|---|---|---|
| Overnight inbox | Sorts, summarizes, flags what is genuinely urgent | You decide what your executive sees |
| Routine replies | Drafts in your executive’s voice, ready to send | You read and send |
| Meeting prep | Assembles the one-page pre-read from history and context | You add what only you know |
| Follow-ups | Tracks every commitment, drafts the chase, flags the overdue | You choose who gets chased and how |
| Scheduling | Finds the slot, drafts the back-and-forth, resolves clashes | You hold the line on what may move |
| Travel | Builds the itinerary, holds fares, prepares the re-book | You place every booking |
| Expenses | Codes, matches receipts, prepares the claim | You submit it |
| Judgement | Nothing. This one is not on her list. | Entirely yours |
There is no external desk on this plan. You are the review layer, which means your executive’s correspondence is read by exactly the person they already trust to read it — and by nobody else.
Who built this
I am an EA. I built this for my own desk.
Fifteen years, same company, same job. I am not writing to you from a product team.
I know what it is to be the only person who knows where anything is. I know the Sunday evening triage, the meeting that cannot move, the follow-up you are carrying in your head because there is nowhere else to put it. I know what it costs to be extremely good at a job that is invisible when it is going well.
So when I started building Donna, the first rule I wrote down was that she drafts and a person reads. Not because it is a nice safeguard — because I would not use a tool that sent things in my executive’s name without me seeing them, and I did not think you would either.
The second rule was that she has to make the assistant more capable, not more replaceable. Everything on this page follows from those two.
Dawn GambleSenior Executive Assistant · Fibernetics · Cambridge, Ontario
We are not guessing at what good assistance is worth to a business. We have had it for years. The founders, Fibernetics
Onboarding
The first thirty days, as they actually run.
- DAY 0
A thirty-minute call
With me, not a support queue. We walk the split table together and you mark what you want drafted first. You also tell me what you would never hand over, and I write it down.
- DAY 1–3
She watches
Donna connects to the calendars and inboxes you run and does nothing but read. She learns your executive’s patterns, your people and — this is the part that matters — your tone, not a generic one.
- DAY 4–10
Drafting starts
Triage and pre-reads arrive before you do. Everything is a draft. You correct out loud and she adjusts; the corrections are the training.
- DAY 11–30
You widen it
With three weeks of output behind you, you decide what she can send without you reading every word. Most assistants open up internal logistics first and keep external replies under review for months. Both are correct.
For the conversation upstairs
You should not have to build the business case on your own time.
Most assistants will need a yes from someone before connecting anything to an executive’s inbox. Here is the note, already written. Copy it, change what is wrong, send it.
SUBJECT · A tool I would like to trial
I would like to trial an AI assistant called Donna for a month. It drafts the work that currently eats my mornings — overnight inbox triage, meeting pre-reads, routine replies and follow-up chasing — and I review and send everything. Nothing leaves in your name without me reading it first.
It is free during the beta and there is no card. It connects to the mailboxes and calendars I already manage, access is revoked the moment we disconnect it, the content stays in Canada and is not used to train a general model.
What I expect from it: several hours a week back, and more of my attention on the things that actually need judgement rather than typing. If it does not deliver that in a month, we disconnect it and lose nothing.
It is run by NEWT, the business division of Fibernetics, and it was built by a senior EA of fifteen years — which is why the review step is designed in rather than bolted on.
Pricing
Free during the beta. Cheaper than the executive seat when it is not.
We have not set the number yet, and we are not going to pretend otherwise. What we can tell you is how it will be worked out.
$0during the beta
No card, no commitment, and you are never moved onto a paid plan without an explicit yes. When we publish the price you will see it before anyone is charged, and if it does not work for you, you keep your data and you walk.
- Every executive you support, on one seat
- Set up on a thirty-minute call with a working EA
- Triage, pre-reads, drafted replies, follow-ups, travel and expenses
- Cancel any time; your data is exported back to you
The executive seat is $1,500 CAD a month, because it includes a trained person at our desk reading every outbound word. On this plan you are that person — there is no desk to staff behind you, so the cost base is a fraction of it and the price will be too.
- Executive seat — our desk reviews$1,500 CAD / mo
- Assistant seat — you reviewFree in beta
If your organization would rather buy the supervised executive seat instead, that page is here — same product, our desk holds the review.
The hard questions
What assistants actually ask.
Will my executive know I am using it?
They should, and you will need their yes to connect their mailbox in any case. That is why there is a written note above you can send them.
Our honest advice: lead with what it does not do. The sentence that lands is “nothing goes out in your name that I have not read” — because that is the thing they are actually worried about, and it is true.
Does this replace me?
No, and the product does not function without you. Donna drafts; a person has to read the draft before it goes anywhere. On this plan that person is you. Remove the assistant and what is left is an unsupervised agent writing in an executive’s name, which is the exact thing that gets these tools banned six weeks in.
The thing to be clear-eyed about: an assistant who uses this well covers more ground than one who does not. That is the argument for being early rather than late.
What about genuinely confidential material?
You can scope her to specific mailboxes and folders and leave the rest out entirely — compensation, legal, anything pre-announcement. Access is revoked the moment you disconnect. Content is not used to train a general model. Production runs in the Fibernetics environment in Canada, on our own hardware; during the beta, the data-processing terms spell out exactly what runs where.
We do not yet hold a formal security certification such as SOC 2. We will say so plainly rather than imply otherwise, and we will send you our data-processing terms before you connect anything.
How many executives can I actually cover?
More than one, and how many more depends on how much of your week is drafting versus judgement. Assistants whose time goes on triage, correspondence and follow-up get the most back. Assistants whose time goes on relationships and negotiation get less, because that was never the part we automate.
We would rather you found the number in the beta than took ours on faith.
Do I have to change how I work?
No. She works inside the email, calendar and tools you already run. There is no portal to learn and no migration. If it needed you to change your system, it would be another thing on your list rather than fewer.
What can Donna not do?
She does not negotiate, she does not make decisions about people, she does not sign anything, and she does not hold a relationship. She will not answer the main phone line — voice is a separate agent and it is not live yet. And she cannot tell, on her own, which of two identical-looking emails is the one that matters. That is you, and it always will be.
What does it cost after the beta?
We have not set it. It will be meaningfully below the $1,500 CAD executive seat, because that price pays for a trained reviewer at our desk and on this plan you are the reviewer. You will see the number before anyone is charged.
Early beta Limited places
Apply for the assistant beta.
Tell us what ate your week. We reply within two business days, and the first call is with a working EA rather than a salesperson.
- Free during the beta — no card required
- Thirty-minute setup call, and you keep the note to send upstairs
- Scoped to the mailboxes you choose; revoked the moment you disconnect
- Cancel any time; your data is yours and comes back with you
DonnaDrafts it · you read it · you send it
APPLICATION RECEIVED
Thanks — we’ll be in touch within two business days.
Keep an eye on your inbox for a note from the NEWT team.